When your prospective customer opens your web site in a mobile browser and it is slow to download, out of order, is 25 times larger than the screen allows - they will not bother to look at your page. You had a customer in the palm of your hand but you let them go before they even saw your product or service. These days nearly everyone owns a mobile phone and when brand perception and brand liking means so much - not having a mobile site will be a problem.
Having a mobile site not only creates a fantastic experience for customers but it is also a very convenient way that people now shop products and services, you will significantly increase your overall audience loyalty by being available wherever and whenever they want to access your site. A mobile site makes you more accessible to your target audience resulting in what marketers call "lift".
One thing you can be sure of - going mobile is the biggest internet trend right now - if you do not go Mobile you competitors will. Do you want to give your competitor the upper hand?
If you take pride in yourself, your product or your service - if you pride yourself on great customer service - why not give them a great web experience on the go. When done the right way, instead of frustrating your customers - why not impress them? Let your customers know that your business is cutting edge and that you are staying on top of technology.
When your customers click on a link to your website from a mobile e-mail client, will it be visible, accessible, and optimized?
If you have your customer's attention in their inbox, catch them in the moment and allow them to tap your links in their inbox and immediately see your mobile-optimized website.
